Imaskopi was created in 2020 by Nelly Skog, a student of fashion history and gender studies. Imaskopi creates non-gendered, knitted garments that question and challenge norms of aesthetics and gender, as well as traditions of handicraft. Imaskopi specializes in knitted sweaters, headwear and accessories, made by hand in Imaskopi's basement studio in Stockholm.
Skog believes in the benefits of slow fashion and in making garments with a long life that are loved and taken care of. Imaskopis concept is simple: the garments are created by hand, and this takes time. They carry a story with them.
Rooted in a commitment to environmental responsibility, Imaskopi also questions the conventions of the traditional fashion system. With its creations, the brand aims to spark a conversation about how we consume and produce fashion today.
Imaskopi is currently exclusively selling at imaskopi.com and JUS in Stockholm.
Winner of Swedish fashion award Knappnålen 2024 https://damernasvarld.expressen.se/guldknappen-1/damernas-varld-knappnalen-2024--nelly-skog-for-imaskopi/
Wired, Japan, 2024 Print and digital. 2024 Fashion in Stockholm 1:イマスコピの手編みのニットに は、自由と楽しさと妥協のない何かがあった | WIRED.jp
Odalisque, 2024 In Conversation With Nelly Skog, Founder of Imaskopi | ODALISQUE DIGITAL (odalisquemagazine.com)
Elle, 2024 Djupdyk i imaskopis designvärld! | ELLE
Vogue Scandinavia, 2024 See all the looks from Imaskopi's SS24 runway show in Stockholm
DOPEST, 2024 Imaskopi anordnar fristående modevisning i Stockholm - Dopest
33 Magazine, 2023 IMASKOPI PRESENTS ‘I HEMLIGT SAMFÖRSTÅND’
Elle, Sweden, 2022 Imaskopi – ett av modeveckans mest intressanta nya namn | ELLE
Vogue Scandinavia, 2022 Stay anonymous in Chimi and Imaskopi's new collaboration - Vogue Scandinavia
Vogue Scandinavia, 2022 Imaskopi - SS23 - Vogue Scandinavia
Vogue Scandinavia, 2021 These emerging Nordic brands are challenging gender norms